BUS-4540 Final: International Marketing Final Exam Review

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burgundywhale514

15 Feb 2012

School

University of Winnipeg

Department

BUSINESS AND ADMINISTRATION

Course

BUS-4540

Professor

Satyendra Singh

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Document Summary

4-5 s. a. (definition type, concept based questions) approx. Some individual and group presentation stuff might be on exam. Key concepts: 3 new p s (people, process and physical evidence), brands, definitions of service, stages of international marketing, src and ethnocentrism, ethno, poly and geo centric stuff, International product life cycle, pricing strategies, 5 c s of distribution, strategic decisions in international expansion, international market entry strategies, steps in business negotiations. Note: all information contained in the mid-term review is examinable. This review just contains up-to-date information and most recently taught concepts. Establish brand and/or improve image: brand image may not be consistent across countries. Canned products are not perceived as healthy products. Bicycle recreational in canada vs. transport in holland/china. Language /dialects: 200 in india, 30 in arab, 50 in israel. Media limitations: so many per year, no programming during working hours. Respect culture, poor quality magazine but high circulation. Adjust media, billboard may be cost-effective, no printing required.

Related Questions

What are costs and benefits of international movement of unskilled labor in the context of Covid-19 from the view point of the immigrant? Explain and give evidence to prove.

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produces a hard disk drive that sells for $140 per unit. The cost of producing 20,000 drives in the prior year was:

Direct Material

$ 500,000

Direct Labor

$ 300,000

Variable Overhead

$ 100,000

Fixed Cost

$ 1,200,000

Total Cost

$ 2,100,000

At the start of the current year, the company received an order of 2,000 drives from a computer company in china. Management of GK, Inc. has mixed felling about the order. On one hand they welcome the order because they currently have excess capacity. Also, this is company’s first international order. On the other hand, the company in China is only willing to pay $100 per unit.

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Case Study - 5

Breaking The Bargaining Pattern

Gilson steel is a local fabricating and supply firm. Situated in open country, far from the large steel making centers. The firm has been in business many years. About the third of employees have worked in the organization for more than ten years. Top management would like to get away from the current practice in which negotiations on wage matters and fringes follow the pattern. The firm’s president feels that industry – wide bargaining tends to divorce employees from the firm. He thinks they feel that their employer is a combination of U.S steel and bethlem steel instead of Gilson. He argues that the local firm which has prospered can do better by employees than is possible in national pattern. He says that the local conditions should be considered. His basic objection to current practice, however, is his conviction that it tends to divorce its employees from local employer. The labor relations manager has been urged to try negotiating terms at variance with the national pattern.

Answer the following questions: ·

What theory and policy do you read into the president’s suggestion? ·
How will his ideas fit into the existing pattern of public union policy? ·
Can you suggest a promising innovative approach?

snehashisbera2020

BUS-4540 Final: International Marketing Final Exam Review

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