CIN105Y1 Study Guide - Final Guide: Run Lola Run, Victoria Racing Club

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MEDIA The End of Cinema: Multi-Media and Technological Change
“As this millennium draws to an end, the cinema—a popular form of entertainmenthas
been dramatically transformed. It has become embedded inor perhaps lost inthe new
technologies that surround it…the movie screen, the home television screen, and the
computer screens retain their separate locations, yet the types of images you see on each
of them are losing their medium-based specificity.”
“It now seems that a singular history of the ‘the film’, without its dovetailing
conspiratorsthe telephone, the radio, the television, the computerprovides a too-
narrowly constructed genealogy. Once thought to be the province of ‘information
science’ and not part of the study of ‘visual culture’, histories of the telephone and the
computer become significant tributaries in the converging multimedia stream.”
Marshall McLuhan “the content of any medium blinds us to the characteristics of the
medium”
As the VCR (“time-shift machine”) became widely available in the mid-180’s, it grew in
correlation to American televisions in households
between 1952 and 1993, the number of households owning VRC “sets” increased
exponentially
originally, the cassettes were used for recording off-air, but then the pre-recorded
tapes became available
VCR opened audiences to a new level of information, transporting them to new
places
Cable television is almost as old as commercial broadcast television
Special events from box offices were revolutionary
pay and premium” cable channels relied heavily on the programming of
feature films
increase in Cable and VCR users led to a slight decrease in movie-going, but the
cinematic spectator became a televisual viewer
the television remote control also transformed televisual viewing (called an air mouse”)
throughout mid-late 1990’s
the tradition of film studies” is constantly reinvented as it is a constantly changing
medium, and the historic time affects cinema so much
in this time, a variety of different screens compete for viewers’ attention
Run Lara Run”
video games becoming a massive force of entertainment
as mediums are mixed, new genres are born
Lara is a character in the movie Tomb Raider
Lara Croft is the main character, she has had a lot of media coverage
The realities both Lara and Lola from “Run Lola Run” are in both the gaming and movie
worlds
Run Lola Run” offers a film that tries to accomplish a double taskopenly emulating
videogame aesthetics while retaining an overall filmic structure, both strategies
translating into an entertaining and popular film
the movie is attempting to be more engaging, not just letting viewers be ‘passive
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Document Summary

Media the end of cinema: multi-media and technological change . As this millennium draws to an end, the cinema a popular form of entertainment has been dramatically transformed. It now seems that a singular history of the the film", without its dovetailing conspirators the telephone, the radio, the television, the computer provides a too- narrowly constructed genealogy. Once thought to be the province of information science" and not part of the study of visual culture", histories of the telephone and the computer become significant tributaries in the converging multimedia stream. Marshall mcluhan the content of any medium blinds us to the characteristics of the medium . As the vcr ( time-shift machine ) became widely available in the mid-180"s, it grew in correlation to american televisions in households. Between 1952 and 1993, the number of households owning vrc sets increased exponentially. Originally, the cassettes were used for recording off-air, but then the pre-recorded tapes became available.

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