[SOCA01H3] - Midterm Exam Guide - Ultimate 10 pages long Study Guide!
Document Summary
Marshall mcluhan- media are extensions of the human body and mind. Mass media- print, radio, television and other communication technologies. Mass relates to the fact that the media reaches many people. The bible became the first mass media product in the west. Millions of people were encouraged to read the bible martin luther. Bible became the first mass media product in the west. From then on the books are still being published. People wanted to become literate, therefore government encouraged popular literacy and free press. John f. kennedy and the first tv debate. Politicians are now very careful with the media, use image consultants. Needed rapid communication to do business efficiently. Print media dominated until the mid 20th century, then electronical media. Functions of the media, that help make social order possible. Coordinating the operation of industrial and post-industrial societies. Ca(cid:374)adia(cid:374)"s ha(cid:448)e a(cid:272)(cid:272)ess to i(cid:373)porta(cid:374)t issues, (cid:448)alues a(cid:374)d (cid:272)ulture.
