MGM102H5 Study Guide - Midterm Guide: Lululemon Athletica, Chip Wilson, Chain Store
Document Summary
Lululemon case: chip wilson: founder, christine day: came in to take over and take lululemon to the next level (ceo, bod wanted her to grow the company and bring back $ 1 b. Healthy lifestyle (through apparel and yoga classes offered) Empowering managers so that each store represents local community. Employee training, they call it on-boarding, to set goals and learn about what lululemon stands for. Manifesto to attract the right employees and finding out who the core customer is. Focus on educating people about their products and not selling them. Rely on feedback (in fitting rooms, brand ambassadors); humble and no ego. *chip: the founder"s values are reflected in the company: how can we gain insight into their culture? (if someone had not watched the video) Layout of store: language, signs, displays, pictures of local celebrities in store. Strong: even after expanding, their ultimate goal was to maintain the culture.
