CCT210H5 Study Guide - Midterm Guide: Activision, Puzzle Video Game, Product Placement

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT210H5
• Professor: Elizabeth Peden

Document Summary

Part i: short definitions (4 x 5% = 20%) You will identify four terms that you will choose from a list of five. Be sure to use complete sentences and support your answer with examples wherever possible. These are the terms you should study for the midterm: Binary oppositions : a pair of related terms or concepts that are opposite in meaning. It is the contrast between two terms that are completely theoretically opposite, such as on and off, up and down, left and right. Modality judgment: to make sense of a text, we make modality judgment based on our knowledge of the world and the medium. For ex: food codes, social codes: verbal language, , textual codes. Polysemy/polysemic: the term given to words and signs to have multiple related meanings. The word get can have many meanings, such as. Procure" (i"ll get the food), become (he got the job), have (i"ve got hiccups),