MDST*2020 Study Guide - Comprehensive Final Exam Guide - Canada, Television In Canada, Canadian Content
Document Summary
Comm: how a message is encoded, decoded, transmitted, and transformed by the processed. Mass media: vehicles (tech. , practices and inst. ) that carry the messages - sold or given away. Mass communication: using some vehicle to communicate to a wide audience. Historical development (1) gutenberg (2) industrial revolution (3) modern age (4) digital and computer revolution. Mainstream media: established media companies and products. New media: upstart media companies and media products resulting from new technologies. The lines between mainstream and new media are becoming blurry. Analyzes the role of media in society. Studies media technologies and institutions, along with production, consumption, circulation and content of media texts. A media text can be: a film, television program, newspaper article, an advertisement. Positives: can inspire, inform, democratic, free speech, makes the world smaller, provides different voices, agents of social change. Negatives: repetitive, makes us passive, corrupts youth, serves special interests, focused on profit, access limited, makes us the same.
