PSYC 309 Quiz: Bounded Rationality.docx
Document Summary
Playing a character who is apparently boring and wife is going to dump him (we are interested in her reasons for dumping him) The character is designed to be a very rational human in decision making. We seek to maximize the benefits or gains from our decisions while minimizing the costs or losses. Fundamental flaws in approaching human rationality with rational choice theory. What did we learn in the nyt buy it article: a. the insula, a brain area associated with pain, becomes active in some people why they think about paying for shopping purchases, b. The nucleus acumbens, a brain area associated with pleasure, becomes active in some people when they think about making shopping purchases: c. economists have traditionally assumed that buyers make rational choices, d. all of the above. Shopping and maximize utility can result in emotional responses (pain/pleasure) We"re rational within the boundaries we"re given.
