MGMT 100 Study Guide - Final Guide: Small Business, Affiliate Marketing
Document Summary
Chapter 7 affiliate marketing an internet based marketing strategy in which a business rewards individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its web site. angel investors. Private individuals who invest their own money in potentially hot new companies before they go public. business establishment business plan. A group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make, and market a new product. entrepreneurship. Accepting the challenge of starting and running a business. incubators. Centers that provide hands-on management assistance, education, information, technical and vital business support services, networking resources, financial advice, as well as advice on where to go to seek financial assistance. entrepreneurs. Creative people who work as entrepreneurs within corporations. market. People with unsatisfied wants and needs who have both the resources and the willingness to buy. microenterprises.
