GEOG 122 Study Guide - Final Guide: Black Death, World Trade Organization, World Social Forum
Document Summary
Us films capture up to 80% market share in parts of europe. Tv exports aided by the deregularisation of the airwaves, the multiplication of consumer choice. India and nigeria make more films than hollywood; al-jazeera (arab) news network gives a different viewpoint. World cup (soccer) outside us cultural primacy: cultural simplification and standardisation, the rise of global consciousness, 1880-1930, accompanying globalisation of trade: world time (1884) based on greenwich (london) mean time (gmt). Nobel prize (1895), olympic games (1896), expansion of the gregorian calendar outside europe (china 1912, russia 1918). Note eurocentrism of this project: power imposes simplification and standardisation. Power of modernisation": compare cultural diversity of pre-modern world, eg language and religion. Over 30 language groups in coastal bc in the past; today only 7 have >100 speakers. Also uk"s internal colonialism; loss of celtic languages: emergence of dominant world religions; 2/3 world population affiliates with. Protestant/roman catholic: cultural convergence or not, big macs in moscow.
