PSYCH207 Study Guide - Midterm Guide: Nucleus Accumbens, Expected Utility Hypothesis, Fallacy

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Document Summary

Decision making - refers to the mental activities that take place in choosing among alternatives. Rational decision making has to do with selecting ways of thinking and acting to serve your ends or goals or moral imperatives, whatever they may be, as well as the environment permits. To be rational means to consider all your relevant goals and principles, not just the rst ones that come to mind. Rational decision making also involves gathering information as painstakingly and fairly as possible under the circumstances. It requires you to examine not only evidence that supports your initial inclinations but also evidence that does not. When the information available overwhelms the cognitive processing available. Strategies for coping with information overload, though often useful, can lead to error and irrationality. These tasks often occur in a particular order, but there may be cycles to an order, in which. The reasons have to do with the decision maker"s goals for the decision.