HIST113 Study Guide - Midterm Guide: American Fur Company, Yukon River, Yukon Flats
14 Feb 2016
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Article: marketing the land of hudson bay: hbc traded european goods for furs (exchange system, native americans were demanding consumers, concerned not in quantity of goods. Marketing: defined as conscious effort to achieve desired exchange outcomes w/ target, hbc exchanged european trade goods for furs w/ native americans markets . Hbc received its charter allowing it to trade for furs in the hinterland of hb. Expanding fur trade: primarily based on beaver pelts. Highest quality pelts came from the drainage basin of hb, where only native. Indians were the primary agents in a market bartering furs for european commodities. Marketing to native americans: new commodities specs. Article: success and failure in trade in new france. Merchants need a practical education reading a lot of history, french and foreign. Fortunes of war: wartime losses of ships and cargos. One single loss will destroy a trading fortune: w/o losses, wartime risks/costs put a strain on merchants.
