COMM101 Study Guide - Quiz Guide: Disruptive Innovation, Complementary Good, Blu-Ray

• School: University of Waterloo
• Department: Commerce
• Course: COMM101
• Professor: James Brandon

Document Summary

Offer a better service and if you are an employee, you know how to work effectively. Communication and collaboration: easier for resources to go internationally. Customization: meeting customer need, giving them more options. Competitiveness: creates barriers to other entrants and try to be better than the others in the industry. Running with less employees, running faster and with less errors. Imitation: other company can try to be competitive. Information overload: hard to figure out what the company want to find. Unpredictable evolution: where the market might be going. Need for constant learning and scanning: cost money and time. Complementary goods: goods that enhance each other"s" value. Installed base: number of users that is currently using the platform or the device. Lock-in: investment that consumers make in the product.