COMM101 Study Guide - Midterm Guide: Money Supply, Good Luck!!
8 Dec 2015
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Important notice: anyone who is not able to write the exam on the scheduled date must provide documentation validating his/her absence, i. e. doctor"s note confirming illness and inability to write exam dated the day of the exam. Once documentation is received and approved by your professor, the value of your midterm will be added to your final exam. If valid documentation is not provided the midterm mark will be a zero. 11 short answer questions, 2 to 6 marks each (80 marks total) The relationship between the firm and its external environment. Critical success factors: what they are, why they are important, how they connect to each other, how they apply to different types of businesses. Diamond-e model: key variables, connections among variables, principal logic, examples. What it is, how to conduct one, general vs. specific environments, benefits and challenges of conducting one. Pest factors: elements, impact on business, questions to answer from pest analysis.
