COMM101 Study Guide - Midterm Guide: Direct Market, Competitive Advantage, Service Design
4 Apr 2015
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Document Summary
Winter: make no mistake, a document designed to persuade skeptical people to invest in your new venture. A detailed road map for converting your ideas and vision into a real, function business. The clearer the links between the goals sought and the means for accomplishing them, the more impressive and persuasive the business plan will be. The plan should be arranged and prepared in proper business form. Cover page; table of contents; executive summary; appendices. Have the appearance of a serious business document. Critical risks: venture: price cutting by competitors, who refuse to roll over and play dead for the new. Page : unforeseen industry trends that make the new venture"s product or service. Design, manufacturing or shipping costs that exceed estimates. Sales projections that are not achieved for a variety of reasons, thus reducing cash flow. Longer than expected lead times with respect to obtaining parts or raw materials: difficulties in raising additional, needed financing.
