PSYC 2310 Midterm: Midterm 2 Notes
1 Mar 2015
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Conformity a change in behaviour or belief as a result of real or imagined pressure from others (kiesler and. When people are free to do as they please, they usually imitatie each other. Everyone will obey authority if the situation is right. Informational social influence: the need to know. Other people are a source of info. Accepting others" interpretation of an ambiguous reality in order to obtain accurate info. Muzafer sherif"s studies (1936: autokinetic effect. First time, participant said the light moved 7 inches. Second time, participant was with 2 others and lowered the score to match the other participants. Third time, score was much closer to average. Study of transition of norms from generation to generation (macneil and sherif, 1976) Confederates told the light is moving 12 inches. Participant will also say that the light is moving 12 inches. Establishing an arbitrary group norm of 12 inches.
