CMNS 130 : Reading Notes
7 Dec 2013
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The saussurean model: he defined a two part model of the sign, the two part model consists of the signifier and a signified, the signified is the concept and the signifier is the sound pattern. They connect to make a material element(sign): both psychological, rather than substance, a signifier is now seen as a physical material, it is the physical form of a sign, the sign is the combination of everything. The relationship between the two parts is known as signification: certain signifiers and signified can be used in different ways. Ex. the word open, it is a signifier and it can be applied to elevators or doors: the difficult thing to define is the signified. It is supposed to be a concept; it is not a thing, but the notion of a thing. Is the word napoleon, because you do not bow when you hear the name, rather you think of the person, because it is a concept.
