CMNS 110 Study Guide - Final Guide: New Media, Bohemia Interactive, Big Data

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Daniel Ahadi

Document Summary

Principles of persuasion: (cid:862)the (cid:272)ie(cid:374)(cid:272)e of persuasio(cid:374) arti(cid:272)le(cid:863) b(cid:455) ro(cid:271)ert cialdi(cid:374)i has a fe(cid:449) pri(cid:374)(cid:272)iples which are all used strategically to persuade the consumer. Propaganda: deliberate, systematic attempt to shape perceptions and direct behaviour to achieve a response that is desired of the propagandist. Citizen journalism: (cid:272)olle(cid:272)tio(cid:374)/reporti(cid:374)g of (cid:374)e(cid:449)s (cid:271)(cid:455) the ge(cid:374)eral pu(cid:271)li(cid:272) (cid:894)ie(cid:863) (cid:271)loggi(cid:374)g(cid:895) *news values: (6) proximity: geographical/cultural proximity possible future impact: how does it impact society prominence: is someone importance involved shock value: how big of a catastrophe is it pathos: stories of misery (tear jerkers) conflict: physical or ideological. Newsworthiness: the use of news values is what makes a story newsworthy. Media monopoly: everything media related is controlled by big corporations/government. Soft: entertainment, less important impact on life, stories of human interest and appeal to emotions instead of intellect (kim k) Hard: important to many people, covers gov/politics/education/labour/religion, etc.