MKT 500 Study Guide - Final Guide: Sampling Frame, Sampling Error, Statistic

• School: Ryerson University
• Department: Marketing
• Course: MKT 500
• Professor: Julie Kellershohn

Document Summary

Population: the entire group under study as defined by research objectives. Census: a census is an accounting of the complete population, the census provides demographic and statistical data that is used to: In canada, national census occurs every 5 years: plan public services including health care, education, and transportation determine federal transfer payments determine the number of members of parliament for each province and territory. The sampling frame can greatly affect the findings of a survey. If all we cared about was finding women that buy shoes for their kids, we could be missing an important part of their profile. Sampling concepts: population, sampling frame, sample, sample unit. The theoretical population: the group you wish to generalize to is often called the population in your study. Probability samples: ones in which members of the population have a known chance (probability) of being selected into the sample.