MKT 300 Study Guide - Final Guide: Customer Retention, Monopolistic Competition, Relationship Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

The amount demanded for a good or service. Price as a marketing tool use (cid:396)ou(cid:374)di(cid:374)g up as a (cid:449)a(cid:455) to g(cid:396)a(cid:271) a (cid:272)usto(cid:373)e(cid:396)"s atte(cid:374)tio(cid:374). (cid:894)9. 99 sou(cid:374)ds less tha(cid:374) (cid:1005)(cid:1004). (cid:1004)(cid:1004)(cid:895) o(cid:396) (offering to pay in 3 small installments of 29. 99 as opposed to 89. 99) Tied pricing: example printer costs , cartridge costs . The number of late payments reported by your creditors. (credit cards, card payments, etc. ) The aggregate credit limit on all credit facilities. Pure monopoly one seller set price for a unique product or service. Oligopoly a fe(cid:449) selle(cid:396)s (cid:449)ho a(cid:396)e se(cid:374)siti(cid:448)e to ea(cid:272)h othe(cid:396)"s p(cid:396)i(cid:272)es. Monopolistic competition many sellers compete on non-price factors. Pure competition many sellers who follow the market for prices for identical commodity products. Buy more from us and we will give you a break on the total price. Shift from acquisition/transaction marketing to retention relationship marketing. relationships with them.