MKT 100 Study Guide - Midterm Guide: Retail, Marketing Mix

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Describe the nature and composiion of b2b markets. The b2b market companies four groups of organizaions: manufacturers/producers, resellers, governments, and insituions. Manufacturers such as hp and dell spend huge amounts to buy raw materials and parts for the computers, printers, and other products they produce. Similarly, producers such as farmers spend a great deal of money to buy ferilizers, seeds and other agricultural products for their crops. Resellers are mainly wholesalers, distributors and retailers who distribute goods of manufacturers in canada, wholesale and retail trades are among the largest sectors of the economy. The government sector- federal, provincial and municipal- in canada and in most other countries is the largest buyer in a country. Insituions such as nonproit organizaions, universiies and prisons also spend millions of dollars buying inished products for their organizaions and clients. The b2b market is substanially larger than the b2c market in terms of both volume and value of their purchases.