MKT 100 Study Guide - Times New Roman, Corporate Social Responsibility, Electronic Signature

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Jennifer Fraser

Document Summary

1. prepare your assignment (a memorandum) as ms word document using calibri or times new. Roman (11 point font for text, 12-14 point font for headings). Attach the document to a message addressed to rr and send it by midnight, february 28, 2014. Include your name, student number, and ccmn279-dko/dlo as a header or footer. Instead, add the following honour-bound statement to the assignment and add your electronic signature. The assignment will be evaluated using the following criteria: applies contemporary business memorandum format and presents a professional image. (good examples in the text: pages 226-227: figures 8. 5, 8. 6, chapter 8) Incorporates the four-step persuasive strategy and techniques to engage and hold the reader"s interest. (discussion: pp 218-223, 225, ch. Builds up a case for the proposed action by applying indirect writing approach. (discussion: pages 221-223, chapter 8, figures 8. 5 & 8. 6 are good. Using suitable topic headings for the internal sections will enhance clarity and effectiveness. )