MKT 100 Study Guide - Midterm Guide: Orange Juice, Petro-Canada, Minute Maid
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MKT 100 Full Course Notes
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Creating value by designing products or services that satisfy the wants, needs, and desires of a customer. The decisions involved have to do with the product itself and takes into account things like size, quality, features, packaging, and warranty. Transacting or delivering value; this is related to choosing the right pricing strategy for consumers. Decisions related to prices, discounts and allowances are made. Involves all tools necessary to deliver one message; advertising, sales promotion, personal selling, public relations, publicity, direct marketing, electronic media. Adjust(cid:373)e(cid:374)ts (cid:373)ade to pro(cid:373)otio(cid:374)s are (cid:373)ade throughout the stages of a produ(cid:272)t"s life cycle. Promotions can either be aimed toward the end user, or even to those in the distribution channel to encourage them to carry the product. (cid:862)target market(cid:863) is i(cid:373)porta(cid:374)t at this stage. Involves the marketing channels that are chosen to move the product from the manufacturer to the end user supply chains strategies, tactics and logistics. The types of intermediaries that are chosen.
