GRA 634 Study Guide - Midterm Guide: Data Cleansing, Direct Marketing, Leat

• School: Ryerson University
• Department: Graphic Communications
• Course: GRA 634
• Professor: Abhay Sharma

Document Summary

Can be tracked (i. e. , how long the user stays there, how many times it"s clicked) Given a list of names and are asked to replace the images. Static image w/ replaceable name (think of the little kid drawing a name in the sand) which is used for personalization. Themes: vdp, digital printing (i. e. , xerox 700, roland xr 640), special project. 1:1 is where an advertiser is appealing directly to an individual. Web > email (-purl takes user to the web) > print. Decrease/decline in long run lengths (i. e. , offset ink lithography, ink gravure) Check out the ricoh 1 in 1 create (use ryerson email) Dfe (digital front end), controller, rip -> print engine. We are selling the response rates, not the # of printed pieces digital press (increased speed & consistency) P. d. p (point of print) display materials inkjet proofer key words: desktop printer: special experiment (5%, attendance & progress report (5%, final report/special project (15%)