ECN 104 Study Guide - Midterm Guide: Opportunity Cost, Market Power, Economic Surplus

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Principle #1 people face tradeoffs: to get one thing, we usually have to give up another, full time schooling vs. full time employment, food vs. clothing, leisure time vs. work. Making decisions requires trading off one goal against another: all decisions involve tradeoffs. But this reduces the incentive to work and produce, shrinks the size of the economic pie . It is the relevant cost for decision making. Principle #3 rational people think at the margin. Rational people: systematically and purposefully do the best they can to achieve their objectives, make decisions by evaluating costs and benefits of marginal changes - incremental adjustments to an existing plan. Incentive: something that makes a person to act, i. e. , the prospect of a reward or punishment: rational people respond to incentives. Example: when gas prices rise, consumers buy more hybrid cars and few gas guzzling. Suvs: when cigarette taxes increase, teen smoking falls.

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