PSYC 342 Study Guide - Midterm Guide: American Heart Association, Arbonne, Tupperware

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Willits, 1971: matching clothes: 66% compliance, mismatching clothes: 33% compliance, study found petition signing higher for similarly dressed person (suedfeld, bocher, & atas, Incidental similarity effects: burger et al. (2004) experiment 1: similarity condition: confederate shared birthday with participant, control condition: confederate had different birthday than participant. ^make brief comments for both conditions just remarking about birthdays when looking at the info: request: asked to provide feedback on essay after experiment was ostensibly done, similarity condition compliance: 62, control condition compliance: 34% Important to note nature of the request - since raffle is for a charity, feel social responsibility but if it was more personal i. e. going out with them, liking might be more important. Door-in-the-face technique (ditf: two-step compliance technique in which the influencer prefaces the real request with a request that is so large that it is rejected - used pervasively in fundraising.