FILM 240 Midterm: FILM240 Midterm Notes
4 Dec 2012
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Document Summary
Digital communication = images, texts, sounds converted (encoded) into electric signals that are then reassembled. Social media digital applications that allow people from all over the world to have ongoing online conversations. Media convergence technological merging of content across different media channels cross platform a business model that involves consolidating various media holdings under one corporate umbrella. 3 cs of mass communication: communication networks, digital content, connected devices. Digitization the evolution of content (production/ distribution/ consumption) Senders transmit messages through mass media channel to large group of receivers. Selective exposure people typically seek messages and produce meanings that correspond to their own cultural beliefs, values and interests. Dumb pipes digital only content aggregators (eg. google, yahoo, youtube, itunes, netflix) Media on demand highly personalized media mix. Skyscraper model of culture culture as a hierarchy. High culture superior products; identifies with good taste, higher education and support by wealthy patrons and corporate donors.
