COMMERCE 4SA3 Quiz: 4SA3 - Global Strategy at Lenovo
8 Feb 2017
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Ensure organizational learning and optimize firm"s value-chain activities continuously. Use m&as to acquire needed knowledge and assets and to expand into markets faster and less risky than greenfield investment. Protect-and-attack strategy: protects core business (esp. in china, aggressively grows market share in emerging markets and advanced economies, rapidly growing in new product categories tablets and smartphones. Standardizes component parts so same parts can be used to make up different computers. Standardized products with different language or marketing customization. Hire managers with a global mindset and technology background. Feel strong connection to firm wherever they operate: examine lenovo in terms of the integration-responsiveness framework. Lenovo is the top worldwide pc vendor. Pc market share: 33% in china, 15% in north america, 20% in other countries. Key to lenovo"s success: ensure organizational learning and optimize firm"s value-chain activities continuously, use m&as to acquire needed knowledge and assets and to expand into markets.
