COMMERCE 4KI3 Study Guide - Final Guide: Information Economics, Corporate Governance Of Information Technology, Masculinity

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 4KI3
• Professor: Ali Montazemi

Document Summary

Chapter 3: discuss how business/it alignment can be measured and determine which is the most practical approach. The matching approach looks at the difference in rating between two pairs of related items. When there is a high difference between the ratings of related items, alignment is low, and oppositely, where there is a low difference, alignment is high. One of the shortcomings of this method is the question whether the scores necessarily need to be at the same level to indicate high degrees of alignment. It = 1 on planning tools that alignment is low as it is not supporting business needs. The moderation approach does not calculate the difference but the product terms. The basic assumption in the moderation approach is that the interactive relationship (i. e. moderation synergy) between business and it, not the difference, will impact business performance. Multiply the two numbers on the side to get the middle number.