COMMERCE 1E03 Study Guide - Final Guide: Social Change, Walmart Canada, Transaction Time
19 May 2016
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Document Summary
The social environment also known as social forces/socio-cultural forces. Social change is perhaps the most difficult external variable for marketers to forecast, influence, or integrate into marketing plans. This environment considers how buying behavior is impacted by the demographic characteristics of the population and its values in the environment. A person"s values strongly held and enduring beliefs such as self sufficiency and a work ethic are key determinants of what is/is not important, what actions to take and how to behave. Demographics describes the population according to selected characteristics such as age, gender, ethnicity, culture, geographical shifts, changing family structure, education, attitudes and values, changing age structure, etc. The canadian population is ageing and it has a declining birth rate. The principle source of growth will be immigration. Canadian families growing more diverse, census data shows . The once traditional mom, dad and kids now make up just a quarter of.
