CMST 2PR3 Study Guide - Final Guide: Gotcha Journalism, Michael Deaver, Watergate Scandal

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Spin cycles episode 3 politics and spin. Past 40 years, these memories change political stage craft to an art. Launch of a new policy, toronto nov 14, 2000. Federal environment minister, maditory drug testing for welfare. The announcement was only 7 minutes, proceeded with weeks of careful planning. Most of the leads it would have been negative by the press. Dan miles was to offer a different perspective. The blueprint called the communications rollout and checklist with focus groups to ensure everything goes well. The blueprint reinforced the key message it"s not about punishing the poor but helping them . My job is to make the journalism job easier. Pictures over words / took a handful of needles and dropped them stop shooting welfare check up their arm . It made it into every news paper. Television was the key car in spin in politics for the last 40 years. Richard nicson : he didn"t like the reporters.