CMST 2C03 Study Guide - Final Guide: Marshall Mcluhan, Neil Postman, Anthony Giddens

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Cmst 2c03: exam: communication scholars insist that the study of communication informs our understanding of history, cultural transmission, the complexions of cultures, and our understanding of what it means to be human. Discuss in reference to relevant scholars we have studied this term. Propaganda: power of the media representations to influence our conceptions of the world as an underlying assumption. Lasswell (chain of communication: classic analysis of propaganda, model, who . Technologies don"t emerge from the isolation of a laboratory and then determine the needs that humans require: the structure/agency debate runs throughout much of the field of communication and media theory. Examine this discussion in relation to areas that we have addressed in the course this term. Structure: the arrangement of and relations between the parts or elements of something complex (it can be interpreted as something with higher power) Our social lives are structured by powerful agents of the social systems such as governments.