CMST 1A03 Study Guide - Quiz Guide: Intertextuality, Polysemy, Semiotics

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Index: a sign that is related to the object it represents (e. g. smoke : fire) Icon: a sign that looks like the object it represents (e. g. map : city) person. A multiplicity of meanings can be generated within one medium, and meaning can be generated within the multiplicity of media. Communication studies: concerned with rhetoric (how things are said) and hermeneutics (how things are interpreted) Social theory: social theory is a representation of our social world and how the world works, the social theory provides explanations of how things work and why things are the way they are and they guide action. Broad political and economical processes are how we process the media and how it is undertaken. Third is the institutional or organizational context within which media messages are created. A fourth dimension of influence is the professional values that guide media producers. Fifth is the medium through representations are communicated and having a great.