CMST 1A03 Study Guide - Comprehensive Midterm Guide: Technological Convergence, Scientific Management, Smartphone

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Critical approach: considering how language, culture, media- the social contexts frame and determining the meaning and kinds of messages we creating. Critical = analyzing the way media are implicated in our knowledge and understanding of the world. Asking whose or what interests do media serve, what role they play in creating and maintaining relationships; particularly in relations of wealth and power. The act of making a message common to one or more people. The act of transmitting and exchanging info and meaning through any form of language. There are different ways of conceptualizing this definition: 3 models. Stories in media tell larger stories about people and values. Mcdonalds --> i"m lovin" it --> to consumers --> advertisements/visuals/image --> makes us want to buy it. One basic way of thinking how communication works. Miscommunication is not accounted for in this model. No understanding of larger social contexts of communication.