NRSC 374 Study Guide - Final Guide: Group Cohesiveness, Individualism, Collectivism

• School: UMASS-Amherst
• Department: Psychology & Brain Sciences
• Course: NRSC 374
• Professor: Linda Isbell

Document Summary

The exercise of social power by a person or group in order to change the attitudes or behaviours of others. o. What are the 3 types of social influence we discussed: conformity, compliance, obedience. Giving in to perceived group pressure by copying the behaviour and beliefs of others: example: A random person walks into an elevator filled with confederates. The confederates violate a social norm they turn to face the back of the elevator. This prompts the random person to also turn around to face the back in order to conform to the group. Waiting in line, sitting in class, greeting a friend. The tendency to think that everyone else is interpreting a situation in a certain way, when, in fact, they are not. What are the two types of conformity: informational social influence conformity for the purpose of gaining information, example.