EDSL 447 Study Guide - Midterm Guide: Functional Programming, English Language In England, Communicative Language Teaching

Read the following case study and then answer the question which follows: CUTCO Corporation, the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in the United States and Canada, celebrated its 60th anniversary in 2009. Over 100 kitchen cutlery products are sold under the CUTCO name as well as a variety of kitchen gadgets, utensils, and flatware. The company also carries a line of cookware, sporting/pocket knives, and garden tools. Boasting over 15 million satisfied customers and annual sales of over $200 million, CUTCO's commitment to quality and innovation is evident throughout the manufacture and marketing of company products. CUTCO stands behind each and every product with a FOREVER satisfaction guarantee. The guarantee has four components: 1. FOREVER Performance Guarantee 2. FOREVER Sharpness Guarantee 3. FOREVER Replace Service Agreement for Misuse or Abuse 4. 15-Day Unconditional Money Back Guarantee The company's FOREVER guarantee ensures that CUTCO cutlery stays in the family for generations to come. Given this backdrop of the company's high-quality product offering in difficult economic times, the company initiated a "going green" effort in 2008. Everyone, from individual consumers to corporate decision makers, is talking about sustainability, going green, and reducing the carbon footprint. However, some companies' efforts are more "greenwashing" than truly intended for the well-being of the environment. Greenwashing is what companies do (e.g., promotional efforts) to make themselves look more environmentally friendly than they really are. For the CUTCO Corporation, however, the plan is not for a "go-green project" or to engage in "greenwashing." Rather, the company is instilling "going green" initiatives that, like the product's FOREVER guarantee, stay with the company forever. In 2008, CUTCO Corporation's marketing coordinator, Pam Bailey, was given the opportunity to create and coordinate a companywide "Going Green" effort. The focus initially was the "low hanging fruit" (things that were easy to do). One year later, Bailey, the Green Team, and CUTCO Corporation had accomplished the following: 1. Implemented computer power management--estimated savings of $41,000 annually. 2. Turned off center row lighting on one floor of administration building--estimated savings of $7,500 annually. 3. Created a recycling program to collect plastic, glass, aluminum, and tin cans as well as reuse or recycling of Cutco product components--all resulting in a 26 percent decrease in trash from all CUTCO facilities. 4. Set company printers to automatically duplex; departments switched to two-sided reports--paper use decreased by 27 percent. 5. Printed company newsletter on 50-percent recycled paper 6. Encouraged its 75 employees to bring their own reusable plates, cups, and utensils to the Christmas lunch--resulting in only two bags of garbage from the party. CUTCO Corporation's "Going Green. Going Forward" effort is part and parcel of the company's internal processes, and the company plans to continually work toward going green. It is not holding itself up as a company that has "gone green," nor is it touting its initiatives externally. Rather, like the CUTCO product, the results will speak for themselves. QUESTION The Cutco case deals with the marketing environment surrounding green initiatives and the skills marketers need in today's changing workplace. You will assume the role of a new marketing manager at a local light bulb manufacturing company. Your boss has read a story about the green initiatives at Cutco and wants you to prepare an executive memo on some initiatives that could be considered for your company. Your memo should address the following questions: 1. What are true green initiatives versus "greenwashing" ideas? 2. What are the ethical and societal issues involved in green initiatives? 3. How have other organizations approached the issue of green initiatives? Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.

The table below shows the marginal utility a customer would get by purchasing various quantities of A, B, and C. The product prices for A, B, and C is $3, $2, and $1 respectively. The consumer has $20 to spend on the three products.

Which combination will the consumer purchase?

(a)​5 units of A, 6 units of B, and 4 units of C.

(b)​2 units of A, 5 units of B, and 4 units of C.

(c)​3 units of A, 4 units of B, and 3 units of C.

(d)​4 units of A, 3 units of B, and 2 units of C.

TRUE or FALSE?

1. Real GDP can never be greater than potential GDP. 

2. When foreign countries experience an increase in income, this is likely to increase our GDP. 

3. The United States economy spends about as many months in recession as it spends in expansion. 

4. If individuals decrease their consumption spending then this is likely to reduce the growth rate of GDP, all else the same. 

5. Movements of real GDP around potential GDP are called the business cycle. 

6. If total government spending in a given year was $3.7 trillion, then all of this spending counted directly in GDP as part of the government spending (G) category. 

7. The last recession in the United States began in December of 2007. 

8. During a recession, the inflation rate tends to decline. 

9. Changes in spending that cause firms to change their level of production of goods/services are called supply shocks. 

10. All else the same, an increase in income in the United States leads to a decrease in our net exports. 

11. Since 1929 there have been 14 declared recessions in the United States. 

12. Total spending in the economy is equal to consumption + investment + government spending - net exports. 

13. During each recession, potential GDP falls. 

14. Percentage wise, the government collects more tax from individuals than it does from firms. 

15. During a recession, the Federal Reserve pursues contractionary monetary policy. 

16. During a recession, the Federal Reserve is most likely to sell government bonds to the public. 

17. Investment spending increases during periods of recession. 

18. Congress meets about every 6 - 8 weeks to discuss the performance of the economy and potential changes to fiscal policy. 

19. If there is more competition among firms, then the inflation rate will tend to increase. 

20.The demand for labor increases when the economy is in an expansionary phase. 

21. Total spending by the government is about 20% of GDP in the US economy. 

22. The unemployment rate decreases during periods of expansion. 

23. If oil prices increase by 20% then this is an example of a supply shock. 

24. When the Federal Reserve buys government bonds, interest rates are likely to fall. 

25. If Congress wanted to help the economy out of a recession, they would be most likely to reduce government spending and/or increase taxes. 

Falsenot in accordance with the fact or reality or actualityMore (Definitions, Synonyms, Translation)