COMM 2P15 Study Guide - Content Analysis

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P15
• Professor: Russell Johnston

Document Summary

It must collect the data you require: select appropriate medium, each medium has different kinds of data, select medium to fit your question/hypothesis, ensure that you will collect the data you require, design a sampling strategy. To accomplish these goals, it helps to consider 5 aspects of your strategy: Time frame: for the entire population of data limit selection to a time period relevant to your subject, you should be able to justify this decision. Frequency: new content generated/distributed or how often is new content made available. Anomalies: in the medium, odd patterns or idiosyncrasies in context.