CRIM3602 Study Guide - Final Guide: George Augustus Robinson, Audrey Hepburn, Angelina Jolie
1 Dec 2018
School
Department
Course
Professor
Document Summary
Celebrity advocates are active and committed policy seekers in comparison to celebrities that pay lip service to politics for publicity reasons. For example, angelina jolie is seen as an active campaigner of women rights, humanitarian aid and marriage equality across the world (white, 2018). Political involvement from outside or inside the political realm provides celebrities with new outlets for personal branding and legitimacy through social responsibility. Celebrity endorsers support particular political parties or candidates electorally. Like other fungible capitals, celebrity capital can be converted into economic capital as money (e. g. merchandising), social capital (access to networks), symbolic capital (recognition of fame) or political power (elected official) (richey & budabin, 2016). As politicians, celebrities translate their celebrity capital into political capital through the marketing of issues in colloquial, undiplomatic and emotional language. While this can have positive impacts in attracting visibility and opening new channels of communication, it reduces political action to consumerism.
