MKTG101 : Marketing 101
31 Jul 2015
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Chapter 1 creating superior customer value. Construct a marketing program that delivers superior value four p"s; product, price, place & customers. promotion. value. customers: 4. Building profitable customer relationships and creating customer satisfaction and perceptions of: 5. Reap the rewards of strong customer relationships by capturing value from customers loyal. David jones target customers who want higher quality brands, while big w target families who want affordable products. marketplace: 2. Lexus"s value proposition pursuit of perfection . competitor: 3. Develop lasting and profitable customer relationships by providing ongoing value to those customers. In response, companies adapted their marketing strategies; value for money, practicality and durability: eg. Online forums such as tripadvisor allow consumers to share their opinions on products and services. Australian bookstore angus and robertson is in competition with american bookstore these apps. Chapter 2 delivering and capturing value. Tata"s motor"s ,000 nano car: product philosophy: customers favour products high in quality, performance and innovative features.
