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1. Let’s say your product is a gym membership. Create a marketing campaign where the target age group is young adults transitioning into adult life (18-25). You will be assigned a product and you will have to promote your product through one of the following mediums (so pick only 1) : social media campaign, print ad, video ad, in-person demonstration. (Overall Describe the product, service or event.)

2. You will develop your marketing strategy based on your knowledge of the psychological and social experiences of young adults.What are their worries? What are their experiences? What challenges do they face? What are their sources of support? What do they need to do in order to become successful adults? Use this information to explain why your marketing strategy will be successful. (Overall How would 18-25 year olds use this product/service?)

3. A) Identify your product, service or event that you will be marketing. You may choose an existing product/service or event or develop your own. Ex: gym membership.

B) Choose ONE of the social and psychological processes that young adults experienceEx: characteristics of young adulthood (milestones), failure to launch, goals of the early adult transition/entering the adult world stable period, quarter life crisis, Erikson’s identity vs role confusion, identity formation, resocialization, anticipatory socialization, mentorship

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