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                                                GLOBAL ENGINEERING STRATEGY

EXERCISE

Listed below are 10 industries. Classify each one as (a) emerging, (b) rapid-growth, (c) mature/slow-growth, (d) stagnant/declining, or (e) high-velocity/turbulent, and (f) fragmented. Do research on the Internet, if needed, to locate information on industry conditions and reach a conclusion on what classification to assign each of the following:

  • (1) Exercise and fitness industry
  • (2) Dry cleaning industry
  • (3) Poultry industry
  • (4) Camera film and film-developing industry
  • (5) Wine, beer, and liquor retailing
  • (6) Watch industry
  • (7) Cell phone industry
  • (8) Recorded music industry (CDs, tapes)
  • (9) Computer software industry
  • (10) Newspaper industry

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