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Which of the following statements is correct?

  1. A) Marketing is the term used to refer only to the sales function within a firm.
  2. B) Marketing managers don't usually get involved in production or distribution decisions.
  3. C)   Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
  4. D) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

 

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