muirurihellen55

muirurihellen55

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University of Cambridge

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Architecture1History2Law1Astronomy2Marketing6Science3Electrical Engineering1Sociology4Geography7Nursing6Psychology2Communications1Ethics2Engineering1Accounting3Biology5Physics4Economics7Chemistry4
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Find an article from a peer-reviewed journal related to Marketing Management . The review should include:

  1. A. Description of the Study

- What was the purpose of the research?

- Why is the research being conducted & why is it considered significant?

- Were the research questions, objectives or hypothesis (es) clearly stated?

  1. Literature Evaluation

- Does the literature review seem thorough & recent (within the last 5 years)?

- Does the content of the literature review relate directly to the research problem?

  1. Conceptual Framework

- Does the research use a theoretical and/or conceptual model?

- Does the model guides the research and seem appropriate?

  1. Sample

- Who were the subjects?

- Were the inclusion/exclusion criteria specified?

- How representative is the sample?

- was there any selection bias evident in the sample selection?

  1. Method and Design

-  Describe the study design – is it appropriate?

-  How was the research conducted? (The study procedure itself) & data collected

- Were the subject’s rights protected?

  1. Analysis

- How were the data analyzed?

- Do the selected statistical tests appear appropriate?

- Were the results significant?

  1. Results

- What were the findings of the study?

- Are the results presented in a clear and understandable way?

- How did the authors interpret the results?

- Were there any study limitations discussed?

  1. Subject matter significance

- What were the implications of this study to practitioners?

- How does the study contribute to the body of knowledge?

- Could the study be replicated?

- What additional questions does the study raise?

           

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Balance Sheet for Princeton Bank(amount in millions of dollars)
Assets---------------------Liabilities+capital
Reserve 30--------------Transactions 300
Securities 140-----------Deposit 0
Loans 280---------------Nontransacations 140
Total assets 450---------Deposits
Capital
Total liabilities+ Capital 450
Of Princeton Bank's reserves, $6million are required clearing balances held at the federal reserve bank of Philadelphia. Statistics for the economy as a whole are
D=$2,000 billion, R= $200 billion, C/D=0.2=ratio of nontransaction deposits to transaction deposits
N/D=2.0=ratio of non-transaction deposits to transaction deposits, MMF/D=1.6=ratio of retail money-market mutual funds to transaction deposits, Q=0.08=8%=required reserve ratio on transaction deposits=RR/D=ratio of the required reserve to transaction deposits, RCB/D=0.02=2%=ratio of required clearing balances to transaction deposits

C. Calculate the values of N, D, C, R, MMF, and RCB using the fact that C/D=0.2 and C+D=M1.
D. Suppose that the FED raises the reserve requirement on transaction deposit to 0.18=18%. What happens to Princeton Bank's balance Sheet? Does it has excess reserves or is it short of reserves? Calculate the new M1 and M2 multipliers. What happens to MB, M1,M2,N,D,C,MMF,RCB, and R?
E. Suppose that instead of raising the reserve requirement as in part C, the FED sells $150 billion of securities in the open market, including $30 million to a customer of Princeton Bank. What happens to Princeton Bank's balance sheet? Does it have an excess reserve, or is it short of reserves? Calculate the new M1, M2,N,D,C,MMF,RCB, and R?
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