Question

 

 

Case Study 1: Garnier and Revlon: In Need of a Makeover

Question 1: According to the case, what caused Garnier and Revlon to pull out of China?

(25 marks)

Question 2: Describe how the issues discussed above could have been avoided by L'Oreal when they first entered the Chinese market. (25 marks)

Case Study 2: UNIQLO: The Innovative Route in Fashion Retailing

Question 1: According to the case, what stage of the product life cycle is UNIQLO in? Why so? (25 marks)

Question 2: Assuming that you are their target customer, would you purchase UNIQLO? Why or why not? (25 marks)

Maximum 2200 words