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peartrout192Lv1
11 Dec 2019
Which of the following statements is true about sales promotion?
a. Sales promotion has increased dramatically, primarily at the expense of personal selling.
b. It can increase sales by providing extra purchasing incentives.
c. Product characteristics are not relevant when deciding on sales promotions.
d. It encompasses personal selling.
e. It encompasses public relations.
Which of the following statements is true about sales promotion?
a. Sales promotion has increased dramatically, primarily at the expense of personal selling.
b. It can increase sales by providing extra purchasing incentives.
c. Product characteristics are not relevant when deciding on sales promotions.
d. It encompasses personal selling.
e. It encompasses public relations.
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