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What is service marketing?

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Nelly Stracke
Nelly StrackeLv2
25 Mar 2020
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Related questions

Which of the following statements regarding direct marketing is most accurate?
 
a)Many customers believe direct marketing saves time, is entertaining, and offers privacy.
 
b)Direct selling provides less customer service than direct response marketing.
 
c)Although direct marketing usually saves customers time, it does not usually save customers money.
 
d)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.
 
e)Although direct marketing can save consumers time and money, the process is labor-intensive and not very much fun.
A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:
a.products for that target market
b." mix" of product/service, price, promotion, and distribution for that market
c.promotion for that target market
d.mix of product, distribution, and warranty service for that target market
e.incentives to allow a large percentage of the target market to purchase goods and services from the company

 

Which of the following statements about global brands is most accurate?
1. A global brand is marketed under different brand names for every market.
2. A global brand alters the product or service formulation for each country.
3. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.
4. A global brand uses the same product formulation or service concept across multiple countries and cultures.
5. A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.

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