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Which of the following is a criterion used to select a target market segment?

A. competitive position
B. potential for increased profit
C. similarity of needs of potential buyers within a segment
D. difference of needs of buyers among segments
E. potential of a marketing action to reach a segment

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Casey Durgan
Casey DurganLv2
8 May 2020
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Related questions

Which of the following statements is true of market segmentation?
a. It helps marketers define customer needs and wants more precisely.
b. It allows marketers to use one marketing mix across all market segments.
c. It allows marketers to broadly define marketing objectives that apply to the entire market.
d. It divides a market into submarkets of equal size and potential, which helps in the uniform allocation of resources.

Which of the following statements about global brands is most accurate?
1. A global brand is marketed under different brand names for every market.
2. A global brand alters the product or service formulation for each country.
3. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.
4. A global brand uses the same product formulation or service concept across multiple countries and cultures.
5. A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur.

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