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Consider a rational utility maximizing consumer who is choosing between two goods clothing (C) and food (F), where the total utilities of the two goods are independent so that total utility (U) = Utility from clothing + Utility from food. Assume that the utility from these items is outlined below:

Quantity consumed of Food (F):

0

1

2

3

4

5

Utility from F (in utils):

0

12

20

24

26

27

Quantity of clothing (C):

0

1

2

3

4

5

Total Utility from C: (in utils):

0

40

70

90

100

100

Assume further that the price of clothing is $5 per unit and the price of food is $1 per unit, and that the consumer has $18 to spend on the two goods in a given period. Carefully explain how the rational utility maximizing consumer would allocate his/her expenditures on the two goods.

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Lelia Lubowitz
Lelia LubowitzLv2
2 Jun 2018
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