ECO 1304 Chapter Notes - Chapter 6: Ceteris Paribus, French Fries, Marginal Cost

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Utility is a measure of the relative levels of satisfaction that consumers get from the consumption of goods and services. One util is equivalent to one unit of satisfaction. By measuring utils, economics can indicate relative levels of consumer satisfaction that result from alternative choices. Total utility (tu) is the total amount of satisfaction derived from consuming a certain number of units of a good or service. For example, eating four slices of pizza might generate a total of 28 utils of satisfaction. Marginal utility (mu) is the extra satisfaction generated by an additional unit of a good that is consumed in a particular time period. For example, the first three slices of pizza might generate a total of 24 utils, while the last slice might generate only 4 utils. The marginal utility of the fourth slice is 4 utils.

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