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Include your strategy using the marketing research process to attract more Marketing Program students to the University of Stevens Point.
Include what you would do for each step of the process (the first step has already been done). There are 6 steps left.

1). Identify and formulate the problem/opportunity.

Answer: Attract more Marketing Program students to the University of Stevens Point.

2). Plan the research design and gather primary data.

3). Specify the sampling procedures.

4). Collect the data.

5). Analyze the data.

6). Prepare and present the report.

7). Follow up.

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Romarie Khazandra Marijuan
Romarie Khazandra MarijuanLv10
28 Sep 2019
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Related questions

Include your strategy using the marketing research process to attract more Marketing Program students to the University of Stevens Point, using self-administered, one-time mail surveys as the research plan. Include what you would do for each step of the process (the first step has already been done). There are 6 steps left.

1). Identify and formulate the problem/opportunity.
Answer: Attract more Marketing Program students at the University of Stevens Point.

2). Plan the research design and gather primary data.

3). Specify the sampling procedures.

4). Collect the data.

5). Analyze the data.

6). Prepare and present the report.

7). Follow up.

Q: Please read carefully and complete requirement number 4 wich is

A)
 Summarize your findings and recommendation for future plans.

B)Include a plan to visit the country. Identify travel objectives, key persons with which to meet, activities to experience (related to your industry),

C) travel plans and cost estimate.

Requirements. Note that requirements 1-3 are already answered in the report bellow the requirements section.

The final project for this course is a written International Investment Report. Your company wants you to research a possible investment in a foreign country. Please pick a company and a country for investment.

You must evaluate the industry and country of investment to determine if the current circumstances in the specified country can support a business of your choice. Country evaluation should focus on economic, financial and political risk of the country. Industry structure analysis would look at the regulatory structure as well as the competition in the target country.

The final recommendation would be whether or not to enter the specific country in the designated sector and what should be your entry strategy. The goal of the project is to analyze the prospects for expanding your company into the foreign country.

Main Elements

To gain the full support of management, your report should include, as a minimum, the following content:

1. Introduction:

Describe the basics of the proposal. Identify:

Country basics

Company basics

Purpose of expansion and project specifications

2. Country Evaluation:
Describe the country of investment. Include the following:

Economic structure, indicators and risk

Financial structure, indicators and risk

Political structure and risk

Recent history which impacts current conditions and risks

Geography, natural resources and existing industries that impacts current conditions and risks

Overall risk indicators

3. Industry Evaluation:
Describe the industry in the country. Include the following:

Regulatory structure

Competition – Major and minor competitors

Local financing options for the expansion

Overall attractiveness of the industry

4. Recommendation
 Summarize your findings and recommendation for future plans. Include a plan to visit the country. Identify travel objectives, key persons with which to meet, activities to experience (related to your industry), travel plans and cost estimate.

Report.

1.Company Basics: The Company, established in 2014, is a user-centric, focuses on the development of electric vehicles with headquarters in Gardena, California.

Industry: Automobiles

Product: Electronic Cars

Purpose of expansion: There are three main elements to consider China as the platform for company expansion:

Project Specifications:

The company can try to invest in China to produce electric cars. It could concentrate on upper class people to market their cars. They can enter into market with some suitable pricing strategies based on market and product that is targeted. Based on the present analysis, the company should manufacture small and affordable which are suitable for china market. The marketer should formulate suitable strategy to market the same.

2. Country evaluation: The basics of China

China is a country which mostly concentrates on the middle class group. China has a lot of manufacturers but very few retailers, and the products sold to the consumers are generally low cost items. Hence, large and international retailers are not able to sell high cost items in China. Therefore, such big foreign retailers lure the consumers with discounts to attract them.

China has a lot of local manufacturers and less retailers. This emerges as a golden opportunity for the foreign retailers. However, the ability to use the opportunity in a right way can only lead to a successful business

Economic structure: As per the reports, Real GDP raised by 6.7% year on year in the first half of 2016, but they expect a slowdown in the second half to lower full-year expansion to 6.6%. Subsequently, the reports revealed that economic growth will slow gradually, to 4.1% by 2020, as the authorities take delayed steps to tackle an unsustainable build-up in debt. Finally, the government's authoritarian behavior and its disappointing progress on market reform indicate the China's weak economic prospects.

Financial Risk: China has a different structure to finance the corporate. It poses challenging elements to get a deal and obtain financing. Companies should be able to showcase a variety of financing options when negotiating business projects in China. The companies should understand and communicate the western financier's perspective and the Chinese official's perspective while negotiating the projects. The companies should maintain a specialist to engage the operations of banking with Chinese banking community.

Political Risk:

There exists a unique type of political risk in China. There is a constant fight between the country’s central government and other provincial, local governments over the applicable law and observance or non-observance of it. This concept makes the companies to be more cautious about rules of China. So, there is a dynamic political environment in China and the FF Company should be cautious about the political changes and take decision accordingly.

3. Industry evaluation:

Auto industry in China:

The China’s automotive sector is growing at the rate of 24% compounding between 2005 and 2011 and, in 2010. Its growth has dominated the United States new car market which is an attractive point for FF to enter in China auto market. The forecasts of China auto market indicate that there are chances of slowing down the growth rate to 8% a year between 2011 and 2020 but still it could be an attractive one for FF company as the sales forecasts to reach 22 million by 2020 which is bigger than the European or North American markets.

Competition: BYD, Chery, FAW Volkswagen, GAC (Guangzhou Auto), BAIC (Beijing Auto) and Beiqi Foton and others have occupied electric car market in China. But there are still chances for the new players to exploit the market. The Electric vehicles are expected to grow in the A model segment due to increased public environmental awareness and expected government policy initiatives. Two trends are driving the Chinese auto market those are consumers will increasingly choose to buy bigger and more expensive cars. Another point to be focused is that the used-car market in China is growing, a development that could increase new car sales of the lower price segment in particular. Emerging urban alternatives such as improved public transportation, increased availability of car rentals and sharing could change the consumer behavior and could influence the auto market segment in China. The estimations say that by 2020, 20 Chinese cities will exceed this car-density threshold. The Chinese automotive structure faces major changes and the industry consolidates as a result of increasing competition.

From my point of view , The China’s automotive sector is growing at the rate of 24% compounding between 2005 and 2011 and, in 2010. Its growth has dominated the United States new car market which is an attractive point for FF to enter in China auto market. The forecasts of China auto market indicate that there are chances of slowing down the growth rate to 8% a year between 2011 and 2020 but still it could be an attractive one for FF company as the sales forecasts to reach 22 million by 2020 which is bigger than the European or North American markets.

So before calculating the travel costs it is important to understand that China has a different structure to finance the corporate. It poses challenging elements to get a deal and obtain financing. Companies should be able to showcase a variety of financing options when negotiating business projects in China. The companies should understand and communicate the western financier's perspective and the Chinese official's perspective while negotiating the projects. The companies should maintain a specialist to engage the operations of banking with Chinese banking community.

4. ??

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