Question

Include your strategy using the marketing research process to attract more Marketing Program students to the University of Stevens Point, using self-administered, one-time mail surveys as the research plan. Include what you would do for each step of the process (the first step has already been done). There are 6 steps left.

1). Identify and formulate the problem/opportunity.
Answer: Attract more Marketing Program students at the University of Stevens Point.

2). Plan the research design and gather primary data.

3). Specify the sampling procedures.

4). Collect the data.

5). Analyze the data.

6). Prepare and present the report.

7). Follow up.